Logistic Service Providers (LSPs) need to fully embrace technology while responding to their customers’ needs to become a partner of choice.

In this informative discussion with Talking Logistics, Sonny Catlett of HNRY Logistics explains how this newest operating company of YRC Worldwide is bringing together the right people, with a large network of assets and a strong TMS technology partner to make direct-to-carrier shipping simpler for its customers.

Catlett explains that the top reason HNRY Logistics chose 3Gtms was because of its robust rating engine and flexible platform. “We needed to support five lines of service through our brokerage operation and 3G’s robust rating engine provided the power and flexibility to support all of our lines and present rates back to our customers through our myHNRY portal”.

He goes on to explain that for HNRY Logistics, the build or buy technology decision for getting a brokerage operation up off the ground came down to selecting a TMS platform that would be fast to market, allow them to get up and running quickly, yet remain agile to support our fast-growing business. “We wanted to buy a solution from a TMS vendor that would grow with us and be a long-term partner for business”.

In addition to a robust platform and strong partnership approach, what advice does Catlett have for other LSPs?

  • Fully embrace technology and support it with smart people and the right partners.
  • Have a firm grasp on your business strategy, where you want to go and what the solution is going to be.
  • Be agile and prepared to augment your business as you go.

Go here to hear the full interview and learn more about the role of technology in a logistics partner’s strategy.