Executive Team

Jen Holtvluwer

Chief Marketing Officer

Jen has been working with b2b firms, backed by leading private equity firms for over 2 decades. She has worked with fortune 1000 brands like BMC Software and Dover Corporation and mid-market software brands like Numara, Cherwell and Spirion. As the Chief Marketing Officer, she is tasked with building brand awareness and share of voice, aligning revenue focused resources to the sales pipeline and supercharging buyer stories that speak to the ideal customer profile. She is an advocate for Women in Tech and speaks to audiences on the power of mentorship and staying true to your authentic self. She is an award winning revenue and influencer marketing executive. Jen holds a BA in communications from Hope College and MA in communications from Grand Valley State University.